At Shop Pegasi, we believe every woman deserves to feel confident, beautiful, and at ease in her own skin — at every step of life’s journey.
We created Pegasi with a simple idea in mind: style should feel like you. Whether you’re leading in the workplace, chasing a dream, raising a family, or rediscovering your power — what you wear should reflect your strength, your softness, and everything in between.
Our collections are thoughtfully curated with that in heart. From our signature skirt sets and elegant evening dresses to versatile blazers, soft knitwear, and effortless everyday pieces — we offer outfits that elevate your style while staying grounded in comfort and authenticity.
We hear our community. We’re inspired by the women who wear our clothes — their stories, their ambition, their moments of growth and grace. That’s why every piece we offer is designed to support you: to help you feel your best, wherever life takes you.
From Our Founder
Hi, I’m Elena Den, founder of Shop Pegasi.
This brand was born from a deep love for style and an even deeper respect for women — for everything we are, everything we carry, and everything we aspire to become. I wanted to create a space where getting dressed feels empowering, not overwhelming. A place where fashion meets feeling — and where quality and care are never compromised.
Together with my team, we’re here to make your wardrobe a source of confidence and joy. We select every piece with intention, keeping you — your lifestyle, your needs, your individuality — at the center of it all.
Thank you for being here. We’re honored to be part of your story.
With love,
Elena Den
Founder, Shop Pegasi